Uplift. Studio — We build the systems your business runs on.

Selected work · 2026

Seven systems · in production

The problem

Construction contractors run on WhatsApp. Drawings in one group, prices in another. Translating a design PDF into a Bill of Quantity — every material, every quantity — was a week of senior time, every project.

What we built

We built a document hub with role-based access, plus an AI layer that reads design PDFs and outputs a structured BoQ — grounded in a knowledge base of real suppliers and current prices.

The result

~5 days/month of senior estimator time recovered. BoQ turnaround: 5 days → 2 hours.

Built with Felix.Document repoAI BoQ generatorSupplier knowledge baseVersion controlIn-context comments

The problem

Aspiring consultants in Indonesia stitched their prep together — random YouTube, expensive 1:1 coaches, no structured feedback. Coaches had no way to package their expertise. Past students had no reason to refer the next batch.

What we built

We built a single platform: coaches sell digital products and live sessions, candidates get AI-graded CV reviews and AI mock interviews against MBB-style rubrics, and any student can become an affiliate.

The result

Manual admin per student: 40 min → under 5. Affiliates now drive ~30% of new signups.

Built with Jonathan & Stefan.Booking & calendar syncDigital storefrontAI CV reviewKarir Coach AIAffiliate trackingLive P&L dashboard

The problem

Pawship sells to local pet owners and international wholesalers. Buyers kept missing older SKUs because the catalogue was a flat list with no archive. Export pricing was recalculated by hand for every inquiry.

What we built

A structured catalogue with archived SKUs and one-click currency translation across five currencies. On top: a membership CRM tracking order history, grooming bookings, and lifetime value.

The result

Export inquiry-to-quote: 2 days → under 1 hour. Repeat-purchase rate up ~25% since CRM launch.

Built with Fina.Archived SKU catalogueLive FX pricing (USD, SGD, MYR, AUD, EUR)Membership CRMGrooming bookingsCross-channel inventory

More work

Decorated cookies are high-margin and operationally brutal. Every order custom, every recipe precise, courier fees quietly eating margin. Production mistakes were frequent; real margin was guesswork.

A bakery OS: recipes linked to live inventory, production assigned by team member, courier fees checked at checkout, POS with auto-invoicing.

Production errors down ~70%. Margin visible per order, not per month.

Built with Felicia.Recipe-to-inventoryProduction boardCustomer chatbotLive courier fees

Diecast preorders from China take 2–6 months. Customers forgot what they ordered. Invoices went unpaid. Couriers were chosen by checking three sites manually.

A preorder OS that tracks every order from PO to delivery, with AI agents flagging stale invoices and overdue shipments. Live courier comparison. Auto-invoicing with embedded resi.

Invoice generation: 4 min → 15 sec. Books close weekly, not monthly.

Built with Hugo.Preorder lifecycleAI alertsCourier comparison (JNE, J&T, SiCepat)Auto-invoicing

High-volume aluminum furniture sales. Reps weren't replying fast enough; when they did, they went off-script. Conversion varied by rep, not by lead quality.

A customer-facing bot for first-touch qualification, a rep-facing layer that walks through the sales flow, and analytics showing drop-off at every stage.

First-response time: hours → under 2 minutes. Script adherence measurable for the first time.

Built with Kenny.Qualification botSales flow layerAdherence analyticsLead-source attribution

Akademi Karir worked in Indonesia. Replicating it for Malaysia would have taken months — local branding, local payment rails, local content.

A multi-tenant architecture: shared core, isolated branding and config per market. Same AI infrastructure now serves two markets at zero added marginal cost.

Malaysian launch in ~4 weeks vs. ~4–6 months from scratch.

Built with Nicholas.Multi-tenant coreLocalized payment railsPer-tenant contentShared AI

Got a system that should be one of these?Tell us what's broken →

How we think

We diagnose like consultants.

Most software projects fail in the first meeting. The dev shop takes the brief at face value. We don't.

Every engagement starts with a working session. We map your operational flow, find the highest-leverage gap, and write you a one-page diagnostic. You leave with it in your inbox — whether you hire us or not.

Live · 0% sketched

Uplift Studio · Diagnostic

Working session · Day 1

1 of 1

Client:ID Build · Construction contractor

How we run a project

Diagnose. Design. Deploy.

No surprises by design. You see working software every two weeks — not a polished demo at the end. Click each step to see the system come alive.

System · Diagnose stage

Why us

Premium thinking, the way business owners want it.

Most software partners give you one of three things: a deck, a team you'll never see again, or a product that locks you in. We give you all three of the things you actually want.

Operators, not vendors.

The team came up through BCG, Bain & Company, INSEAD, Hacktiv8, and Bukalapak. We've sat in the seat you're sitting in. We talk about margin, payback, and the second hire — not just velocity points.

Same team, day one to day ninety.

Every engagement is led by a founder and a dedicated project manager. Engineering work is delivered by a vetted bench of senior developers we've worked with across all seven of our systems.

You own the system.

Code, infrastructure, accounts — yours from day one. We're not building a dependency. The point is to give you a system that runs, not a vendor relationship that has to.

Trusted background

BCG·Bain & Company·Hacktiv8·INSEAD·ITB·Bukalapak

Founders

JM

Jonathan Maximilian

Chief Executive Officer

BCG Inverto · ITB Summa Cum Laude · ASEAN Future Sustainability Leader · ex-Unilever

SK

Stefan Kurniawan

Chief Strategy Officer

Bain & Company Senior Manager · INSEAD MBA · ex-PM Bukalapak

PK

Priambodo Kurniawan

Chief Technology Officer

Expert Instructor at Hacktiv8 · Full-stack & AI architecture · 100s of engineers trained

What clients said

Drag the gold handle to scrub between before and after.

Pawship

Fina

"Half a day in Excel. Now, one link."

Pawship · Live

USD

SGD

MYR

PWS-2210Salmon CrunchS$24.79

PWS-1844Hemp LeadS$16.08

PWS-1602Senior JointS$32.16

PWS-0987Catnip MouseS$8.71

PWS-2031Grooming BrushS$12.06

↓ Export PDF · 248 SKUs ready

Quote.xlsx · Sheet1

SKU

USD

× FX

= SGD

PWS-2210

18.50

1.34

?

PWS-1844

12.00

1.34

?

PWS-1602

24.00

1.34

?

PWS-0987

6.50

1.34

?

PWS-2031

9.00

1.34

?

...still calculating, 4 of 248 SKUs done

⇄

Before

After

"Before, sending our catalogue to an overseas buyer took half a day in Excel — recalculating prices, digging up old SKUs we'd stopped selling but still had in stock. Now I send one link. They see everything, in their currency. The CRM was the surprise. We used to forget our own customers — now I know who's worth nurturing."

Crumbella

Felicia

"Recipes, inventory, production — finally in one place."

Crumbella · Production

Butter · 200gIn stock

Flour · 250gIn stock

Choco chip · 150gLow: 80g

Egg · 2 pcsIn stock

Vanilla · 1 tspIn stock

Margin · Order #84+IDR 38,400

Recipe · Choco Cookie

Butter · 200g (habis!)

Flour · 250g

Choco chip · 150g

↑ ganti dgn dark choco?

Egg · 2 butir

Order #84 menunggu!

⇄

Before

After

"Custom cookies look easy on Instagram. The back-end is chaos — one missing ingredient ruins a whole batch, and the team is always asking which order is next. Now recipes, inventory, and the production board live in one place."

ID Build

Felix

"A week of work, now two hours."

ID Build · Documents

📄floorplan-v3.pdfLatest

📄BoQ-master.xlsxLatest

📄specs-electrical.pdfLatest

📄floorplan-v2.pdfArchived

📄floorplan-v1.pdfArchived

One source. Everyone sees the same file.

ID Build · Tim Proyek (12)

Andi: Pak gambar terbaru di mana?

Felix: Coba cek group "Drawings v3"

Sari: Itu yang lama. Yang baru "v3 FINAL"?

Andi: Atau "v3 FINAL FIX"?

Felix is typing...

247 unread messages

⇄

Before

After

"Our office ran on WhatsApp. Drawings in one group, prices in another. If the person who knew where a file was took the day off, work stopped. Turning a design into a material list used to take a week of senior time. Now it takes two hours."

Talk to us

Tell us what's broken.

A 30-minute diagnostic call. No deck, no pitch — just questions. You leave with a one-page summary of the problem and the simplest system that solves it. Hire us or not.

haloupliftstudio@gmail.com

We reply within one business day. All conversations are confidential by default.